How can your brand benefit from Periscoping?

Part of this initial Periscope quest, was to help our friends at "Cali Muscle". We have been working with them for a long time, on social media and marketing techniques. We were in talks to do a podcast, and suddenly the social submarine raised it's Periscope.

There are a lot of played out techniques being repeated, over and over on facebook,IG, and most other social media. You have to start thinking ahead, and not the gradual process mom and dad might have taught you. We are talking about hyperspeed! When we start gaining traction in one sphere of social media, another rises up killing the last one.

So now you have live broadcasting in your pocket, no more need for a big TV van with a huge sattilite dish and other clunky gear inside. If you have half a personlity and a cool clothing brand (or whatever kind of widget), you might start thinking about using your phone as a hand held QVC channel.

Get a few of the more popular people to wear, drink, eat or even sleep on your brand (if your a matteress compan). Cali Muscle is one of the few new pioneers, who actually offers sponsorship programs to a good brand ambassador. Don't be surprised if you see a lot of fit attractive people, popping up on periscope in Calimuscle gear.

If you are a potential brand ambassador, feel free to contact Cali Muscle on their facebook page www.facebook.com/calimuscle1 They also have a strong "Follow me follow you" ethic, so add them on periscope and twitter as well. @Calimuscle